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Rich Media Email Marketing:
Rich media email marketing goes one step beyond the use of static or animated graphics in HTML email and gives a richer experience through more complex animation, video and / or sound. Some refer to HTML as rich media, but, more commonly, the term is used to refer to more dynamic or interactive content. For example,
a video or Macromedia Flash package can be streamed when the user opens the email, or when the message is displayed in the preview pane, and downloaded and displayed in real time. Rich media will make a bigger impact and more effective branding than static email marketing.

Talking Email Marketing

What makes your email marketing message stand out from the rest? How about your voice speaking to your recipients as they open up your email? How about your corporate jingle? EXM Marketing is pleased to offer its exclusive "Talking Email Marketing" services to organizations that want to be noticed!

Interactive email marketing will make your email marketing campaign more effective by being unique and attention-getting. The ability to add voice, sound or music into your marketing efforts will increase click through rates and increase overall returns.

Our talking email marketing service does not rely on email recipients having to click or download anything. The message audio will automatically play when they open up your email message.

Imagine if your potential customers can hear your voice telling them about your new product(s) or service(s) right when they opened up your email marketing message. How about a tune that relates to your industry?
Our interactive talking / voice email marketing service is ideal for:

Entertainment Industry
Music Industry
Financial or Public Companies with their latest press release
Mortgage Companies
Retail
Services...and
Any business that wants to offer something different!

Do not let your potential customers only read your message; rather, talk directly to them! By utilizing our interactive voice and music email marketing service, your return rate should increase while adding a new level of professionalism to your marketing efforts.

Our Interactive voice and music email marketing service is easy to implement. Just provide us with a 30-second script. One of our professional voice talents (Male or Female) will record the voice message for you. Once you have approved the recording, it will be included in your email marketing message. It’s that simple because we do all the work.

So...are you ready to start standing out from the rest with our audio talking email marketing?

Name:

First Name	Last Name

Email Address:

Phone#:

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Email Marketing Tip: Levels of Email Marketing Permission
Permission for email marketing is not a simple black or white issue. The type of permission that you require will vary, based primarily on three considerations:

the relevancy of the message to your recipient
the value of your message to the email recipient
the extent of the call to action

Asking customers to receive a quarterly newsletter requires far less permission then asking them to receive daily promotions for various body part enlargement products!

The trick to permission based email marketing is finding the right balance. If you ask for too little information, customers may feel as though you’re about to fill up their inbox. Ask for too much, and your customers may just lose interest before they have completed the opt-in process; granting permission for email marketing should not require that much effort.

There are four levels of email marketing permission:

Opt-out email marketing assumes that the recipient’s permission is granted unless instructed otherwise.
Opt-in requires the recipient’s explicit and active permission. This means that the recipient has entered his or her email address for the sole and clearly stated purpose of subscribing to a list, and he or she has performed some additional action to confirm that he or she understands how that email will be used.
Confirmed Opt-in takes place when the recipient opts in and receives a follow up message confirming that permission has been obtained.
Double Opt-in requires two explicit actions on the part of the recipient granting permission: First, the recipient must formally opt in. Secondly, the recipient must actively and positively respond to a confirmation email. Only after the final, confirming response is received will the permission process be considered complete

EXM Marketing

2 South Broadway . 2nd Floor • Aurora, IL 60505
P/ 630.897.6448 • F/ 630.897.6895