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The Basics of Email Marketing:
Most of your email marketing campaigns will consist of fairly straightforward processes:
- Setting of campaign objectives
- campaign execution
- campaign analysis
The objectives of each email marketing campaign should fit within an enterprise-wide strategy. When planning your
own email marketing campaign, you might find it helpful to think of the process in terms of the following three steps:
- Define your email marketing strategy. Determine who your audience will be, how you will contact them
and what you’ll offer.
- Outline your email marketing campaign objectives. What action do you want your recipients to take? Should they click through to your web site, sign up for a newsletter, or make a purchase?
- Create a measurement plan. Determine which metrics you will use (click-through, conversions, etc.) to gauge the effectiveness of your email marketing campaign, and set clear goals for the numbers you want to hit.
Why is email marketing working
for so many companies and organization?
Using email marketing, companies can build a one-to- one relationship with a large group.
No other medium, not direct mail, television, telemarketing, nor any other targeted tool, can ensure
the same reach and pull as email marketing. A customized direct mail piece, for example, even addressed to a specific recipient, does not tell the marketer if the person opened or even received it.
Your recipients choose you. Opt-in means that the consumer wants to receive your information and they tell you so themselves. They come to you because they want you, so they are qualified.
When email lists also contain a comprehensive range of demographics and preferences, email marketing can be directed at the most responsive and relevant audience.
Email Marketing campaigns create an opportunity for long-term relationships. It is more cost effective to keep a customer than to acquire a new one, so take advantage of email's ability to turn prospects into repeat buyers.
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Full Service Email Marketing
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EXM Marketing's full service offering is perfect for businesses or organizations that are in need of an end-to-end email marketing solution. From compiling targeted email lists, designing the HTML message and deploying (sending) messages, EXM Marketing can take on full responsibility for the logistics surrounding your email marketing campaign.
EXM Marketing will perform the following:
- Query its database based on your targeting requirements and compile an email address count that meets those requirements.
- Design an HTML message to send out to your potential customers.
- Upon your approval of the message design, broadcast the email message on the specific date and time that you determine.
- Provide you with a secure username and password for accessing your online campaign reporting. You will able to view how many people opened your message, how many people clicked through from the message to your website, and how many people opted out of your campaign.
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Full Service Email broadcasting with Your Email List:
Our full service email marketing offering is also ideal for companies that have a large amount of email addresses that need to be marketed to. Most companies or organizations do not have the means or technical infrastructure to deploy a large email campaign.
Whether your email address database consist of 2,000 emails or 5 million, or more, email addresses, EXM Marketing has the staff, network and software platform to support any size marketing campaign.
With full tracking capabilities, you can measure each and every marketing campaign. With historical reporting, you can continually assess the effectiveness of each campaign and make the necessary adjustments to produce increasingly effective campaigns. EXM Marketing encourages its clients to conduct testing, such as A/B splits in order to optimize results |
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Leave the logistics headaches to us, and let EXM Marketing provide you with its complete range of email marketing services. Whatever your requirements, EXM Marketing has the right solution for you.
Contact us today at 630-897-6448 or fill out the form below to get more information on our on full service email marketing.
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There are a number of factors to consider when selecting an email list marketing company to partner with. The most important question should be “Is this company reputable?” The best indication is the time that the company has been in business. Companies that don’t deliver what they promise don’t last long!
Secondly, ensure that the company has targeting data that matches your requirements. Whatever you product or service, unless your email list provider can target your consumer type, your campaigns will not be as effective as they might otherwise be. Not all email list companies focus on the same categories. Some concentrate on business categories, others on consumer areas of interest, while yet others focus on both.
When is the best time to send out an email marketing campaign? There have been many studies on this topic and the consensus is:
- Never send your email messages late in the day or first thing in the morning. If you do, your email is included in that large group that is in the recipient's inbox first thing in the morning, and is more likely to be overlooked.
- Do not send after 3:00pm on Fridays during the summer months. Again, being buried in that Monday morning inbox pile will be the kiss of death for your email marketing campaign.
Midday is usually best for B2B email marketing campaigns. Generally, people clean out their email first thing in the morning and again before they go to lunch. After their lunch break, studies have shown that people are more likely to check and pay attention to their email. |
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