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Sending Press Releases via Email Help Tip:

Sending press releases via email is the quickest and most cost effective method of distributing your information to media outlets.  When doing so, check media websites to learn news submission preferences and to obtain editorial email addresses. Also call the assignments editor at your target media outlet, or better yet, the editor of the section in which you hope your news or press release will appear.  Editors are constantly looking for content, and it is likely that, if relevant, your information will be welcomed.

Explain that you have a press release that you believe will be of interest to them and ask if the editor prefers to receive submissions by email. It is likely that you will be asked about the nature of your news, in part to best direct your news, so be prepared to provide a short, concise answer.

If the editor prefers electronic delivery, confirm the email address. Also ask whether the editor prefers the release as an attachment in the email or typed directly into the email message. Do not make assumptions. Most editors will not open attachments, so never send them unless requested to do so.

Deciding when and How often to send your email marketing:

Consumers tend to perceive email that arrives too often as spam, so you need to figure out the frequency rate and timing of your email marketing. Frequency refers to the number of emails you send and the period of time in between each email you send. Typical frequencies include: Once, Daily, Weekly, Bi-Monthly and Monthyl.

For example, a stock broker could probably get away with sending an email twice per day to his subscribers if the message contains a single line of text announcing the current price of important stocks. The same stock broker would probably run into trouble, however, if he used the same mailing frequency to send a promotional email asking his customers to invest in various stocks because not everyone is likely to make investment decisions with that frequency.

Even though proper frequency depends on relevant content, you should recognize the factors that most consumers consider to value the frequency of your emails. Consumers generally judge your email frequency depending on the following: The total numbers of emails, the length of each emails, how often you ask them to take action, the relevance of the information you provide and the timing.