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Sending Press Releases via Email Help Tip:
Sending press releases via email is the quickest and most cost effective method of distributing your information to media outlets. When doing so, check media websites to learn news submission preferences and to obtain editorial email addresses. Also call the assignments editor at your target media outlet, or better yet, the editor of the section in which you hope your news or press release will appear. Editors are constantly looking for content, and it is likely that, if relevant, your information will be welcomed.
Explain that you have a press release that you believe will be of interest to them and ask if the editor prefers to receive submissions by email. It is likely that you will be asked about the nature of your news, in part to best direct your news, so be prepared to provide a short, concise answer.
If the editor prefers electronic delivery, confirm the email address. Also ask whether the editor prefers the release as an attachment in the email or typed directly into the email message. Do not make assumptions. Most editors will not open attachments, so never send them unless requested to do so.
Deciding when and How often to send your email marketing:
Consumers tend to perceive email that arrives too often as spam, so you need to figure out the frequency rate and timing of your email marketing. Frequency refers to the number of emails you send and the period of time in between each email you send. Typical frequencies include: Once, Daily, Weekly, Bi-Monthly and Monthyl.
For example, a stock broker could probably get away with sending an email twice per day to his subscribers if the message contains a single line of text announcing the current price of important stocks. The same stock broker would probably run into trouble, however, if he used the same mailing frequency to send a promotional email asking his customers to invest in various stocks because not everyone is likely to make investment decisions with that frequency.
Even though proper frequency depends on relevant content, you should recognize the factors that most consumers consider to value the frequency of your emails. Consumers generally judge your email frequency depending on the following: The total numbers of emails, the length of each emails, how often you ask them to take action, the relevance of the information you provide and the timing.
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Email Marketing for Finance Stock Industry
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Publicly held companies need to get information out to their investors quickly and cost effectively. In the old days, press releases were sent via direct mail and through the wire services.
EXM Marketing provides an easier and faster method of getting financial information, stock information, and press releases into the inbox of investors. Not only can you save 60% on your marketing or communication budget but you will also get better results from your awareness campaigns. |
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If you are a company aiming to streamline your communication efforts, EXMG Marketing can help. EXM Marketing will assist you in the design of your press releases or other marketing communications provide the tools to broadcast to your email list. We can also rent you our email list of investors.
Promoting your company via email marketing is the most effective way to communicate with investor community. Your information reaches your target market quickly and provides elements of interaction unavailable with other media.
As an example of that interaction, when using EXM Marketing’s services to distribute your financial information, you can also provide links to other sites providing additional information. Investors are information hungry and the more accurate or up-to-date the information you provide to them, the greater the likelihood of their responding to your call for action. |
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EXM Marketing can provide you the software and services to streamline your marketing communications efforts. Whether you use your own email list or rent our investor list, you can rest assured that your information will be delivered quickly, and effectively.
Please call us at 630-897-6448 today or fill out the form below and let one of our consultants discuss the right awareness solutions for your company. |
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