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Email Newsletters can Provide Effective Advertising:
Including Advertising in other organizations’ newsletters can be very effective for certain businesses. Like any other sponsorship, your email marketing ad is going to appear to support whatever the newsletter editorial perspective might be. Remember that you are associating your company with the writers and the content of the newsletter, so choose wisely. Naturally, the closer you tie the content of your email ad to the content of the newsletter, the more readers will find it of interest.
Why Email Marketing Works:
The marketing potential of email can be clearly seen by its ongoing growth in the industry. It continues to be a growing segment of any marketing budget, with industry reports predicting a 10% increase in the use of email marketing. Email has become an accepted method of communicating for both consumers and businesses. Email has overtaken postal mail in most countries.
With the proliferation of broadband services, people are spending more and more time on their computer, with a significant amount of that time being spent reading their emails. This behavior will only continue to increase, as email continues to be an integral communication link.
Opt-in and Opt-out Email Marketing:
Permission email marketing is synonymous with opt in email marketing. Opt-in simply means that a prospect or customer has proactively agreed to receive future marketing communications, including email. By checking a box on a web form or otherwise indicating their permission, they agree to receiving further communications from a company.
Opt-out marketing refers to the sending of emails to people who have not subscribed, but lets them opt-out. ISP policies and laws in some regions consider this practice to be equivalent to spamming.
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Customized Email Marketing System
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Let EXM Marketing fully integrate all of your Internet marketing, including your website(s), and all other forms of marketing activity suitable to your business, AND tailored to your specific marketing objectives. Every business is different when it comes to their marketing needs and, oftentimes, a customized email marketing solution will best fit the desired overall marketing strategy.
An email marketing system has the following components:
- A way to electronically collect your data (i.e.. email addresses, mailing street, telephone, etc.)
- A web-based database where your collected data is securely stored
- Database management functionality which allows you to segment the data into logical, targeted markets. You should also be able to perform basic edit/add/delete functions
- An easy way to deploy or send out you marketing communications to targeted segments
- A reporting element that allows you to analyze each aspect of your marketing.
An effective email marketing system is not static. The marketing loop, from data acquisition to the execution of marketing campaigns, needs to be continuously evaluated for optimum effectiveness. EXM Marketing will help you to create the feedback mechanisms that will allow you to continue to refine your marketing efforts. |
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EXM Marketing has years of experiencing helping businesses of all types to maximize their marketing results by providing innovative and robust technology solutions. We can supply the pieces to your marketing puzzle.
Please fill out the form below or call us at 630-897-6448 to discuss the right email marketing solutions for you. |
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