| |
• Email List Rental
• Talking Email Marketing
• Email Marketing for Finance Industry
• Full Service Email Marketing
• Internet Marketing Blitz
• Email Marketing Software
• Dedicated Email Servers
• SMS Text Marketing
• Home Page
• Contact Us
eNewsletters
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
Proud Member of
Direct Marketing Association
Email Marketing Definition:
Simply put, email marketing is the broadcast of advertisements or other business messages to a targeted list of recipients via email. It’s the electronic version of traditional direct mail marketing. Targeted email lists should be compiled from individuals who have given their permission to receive emails on specific areas of interest. These lists are also known as “opt-in” lists. Few marketing tools have been more misunderstood, maligned or abused than email. Despite the obvious missteps, email marketing has not only survived; it continues to thrive and grow as one of the most effective marketing mediums available to the business community.
The Advantage of Email Marketing:
Beyond cost, email marketing has several unique characteristics that set it apart from traditional marketing media:
- Email marketing allows
for greater personalization with little or no additional cost.
- Email marketing provides greater insight into the consumer's actions through measurable events such as message opens, hyperlinks clicked, and messages forwarded.
- Email Marketing allows marketers to quickly and easily test the success
of promotions and creative treatments.
- It enables mass customization so that the content and timing of each message is unique to each recipient.
Email Marketing offers immediacy, targeting, measurability, and affordability. It is also very effective in targeting niche groups. For example, a bank could email a target group composed of people who are:
- 18 - 25 years of age, and...
- are females, and...
- read a particular newspaper, and...
- have a credit card, and...
- have responded to an email marketing campaign within the last 6 months.
No other marketing vehicle can offer this type of targeting at the cost of email marketing.
Email Marketing Tip:
Not al incentives are all liked.
After you determine where and when to ask for email addresses and permission, decide how to ask. For example, if you offer subscribers a link to join the email marketing blast, those people who do not want a blast or do not know exactly what they are likely to recieve will pass on the opportunity to subscribe.
Find out what motivates your prospects and customers before determining an incentive. For example, some people will join an email list in exchange for a discount on all future purchases. On the other hand, some people associate discounts with words like cheap, discontinued, last year's model or out of style.
If your customers are not motivated by discounts, consider employing a more creative strategy, such as a VIP club, where email list subscribers are the first to know about the latest high tech products available at a prestigious price.
|
Welcome
|
Email Marketing has consistently been one of the most cost-effective forms of marketing and communication with clients and potential customers. Email itself is the primary method of communications for businesses and consumers.
Besides its cost-effectiveness, email marketing is also time-efficient to organize and execute, and has a high and measurable response rate. As a marketing tool, email is the preferred vehicle to establish and maintain an ongoing dialog with one’s target markets.
EXM Marketing is a leader in providing email marketing services to businesses and organizations around the world. Our mass email services include:
|
|
Email Marketing is a communication medium, and, as with all forms of communication, you don’t get a second chance to leave a first impression. EXM Marketing’s expertise will ensure that this first impression will be a positive and professional one.
One of the key benefits of email is the speed with which one can communicate with prospects and customers. Email marketing takes seconds rather then days or weeks to be delivered, around the world. The cost for this form of communication is negligible, especially when compared to long distance phone calls or faxes.
Email marketing is interactive. Current and potential customers can immediately respond to a message by taking the contained “call to action”. |
|
EXM Marketing is proud to offer its services to businesses and organizations around the world. With its broad range of products and services for email marketing, businesses can now take full advantage of this medium.
EXM Marketing provides full-service email marketing services, whereby a business can rent a targeted email list and EXM Marketing manages the creation and broadcast of the targeted emails. Should a business choose to manage its own email marketing activities, EXM Marketing offers its easy-to-use email marketing software, Simplicity, on a monthly lease basis. Whichever option is chosen, businesses can be confident that they have the right solution to their Internet marketing needs. |
|
|
|
Much of today's business is conducted via email. Those not communicating via email are deemed inefficient and inaccessible. Ninety-seven (97%) of business people use email every day.
Email Marketing has hit the 21st century like a tidal wave. Never has any marketing tactic become so widespread, so quickly, and so inexpensively. Email marketing can be executed faster, better, and cheaper than most other forms of direct marketing. It is a "no-brainer" part of any multi-channel marketing plan.
With no other form of marketing can you achieve all of the following in less than one week, start to finish:
- Decide what to market
- Develop the communications message
- Send the email message to a targeted opt-in list of prospects
- Measure the responses
- Process the responses
- Fulfill orders
- Evaluate the campaign
You can with EMAIL MARKETING!
Why email marketing beats other web based marketing:
Email marketing is a vital part of the e-marketing communication mix. It is as or more important then the website itself. Why and how?
A web site's greatest strength is also its greatest weakness. A major benefit of a web site is that the audience of the web site is self selecting. They are mainly attracted, or “pulled” to the web site, by the offer content as indexed on major search engines, from links on related sites, or “pushed” from offline media. However, the weakness of “pull” is that, once visitors leave the web site, they may never return, and the website owner has no method of identifying those visitors, and getting them back to the site.
On the other hand, with email marketing, visitors are “pushed” to a website. Because they are uniquely identified as having clicked through to the business’ site, follow up email marketing can be conducted with other incentives for the consumer to return and shop for their product(s) or service(s).
Text SMS Marketing for Strip Cubs and Nightclubs. |
|
|
